They’re stunning. We talked to some of the casual photographers who shot them
Last December, when the Bay Area had one of its rare rainy days, Cielo de la Paz took her kids out to play. She's an avid photographer, "willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise," and when she saw the reflection of her red umbrella on the wet concrete, she knew she had a good one. "It took a few shots," she said, "this was the last one I took, I was finally happy with how the wind arranged the leaves for me." She edited the shot with Filterstorm Neue, uploaded the picture to Flickr (she was taking part in the photo365 challenge), where Apple found it. Then, they put it on a billboard.
Apple's latest ad campaign is crowdsourced using iPhone photography from around the world. It is taking photos found online, typically seen in a browser window, and plastering them up in massive sizes out in the real world. The message is simple: it's hard to believe that photos this good can come from the device in your pocket. Apple found them by scouring online communities for photos that were tagged as having been taken with its newest iPhones.
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