Adobe and Fast Company have partnered to develop a new set of tools for digital storytelling.
When the iPad first came out, many heralded it as a silver bullet for magazines — a way for the sinking industry to present beautifully packaged stories and capture paying readers in the digital era rather than give away their content for free on messy websites, or risk fading into obscurity. But the iPad wasn't the panacea that the magazine industry thought it would be. Many publications' iPad apps wound up feeling static, or even irrelevant. But today, Adobe — the company that makes the publishing software used by the vast majority of the magazines in the iOS Newsstand today — is releasing a new Digital Publishing Suite that aims to correct some of those problems, with Fast Company's app as its first prototype.
With this new suite, Adobe is softening its all-in approach to putting magazines on mobile devices and creating a publication that is a smarter halfway point between the static traditionalism of print and the ephemeral rush of the web. This means that the publications you currently subscribe to on mobile devices and download month-to-month will now update constantly instead of periodically. In other words, they'll be more like websites and less like print magazines.
"We wanted to find a way to deliver content in a continuous way," said Nick Bogaty, Adobe's head of Digital Publishing. "We wanted to make something that was really mobile-first, not just the print mag for devices." To that end, the Fast Company app will feature stories from the print magazine along with a running newsfeed from the website and a curated feed from the Fast Company editors.
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