How a startup pitch convention morphed into an overdone joke and, finally, a media criticism tool.
If you've spent any time following Tech Twitter, the insular community of entrepreneurs, venture capitalists, engineers, journalists, and interested onlookers who drive forward and comment on the day's tech news, you've probably seen some version of this joke:
Right now, this convention is a way to cheekily present a thing. Literally anything.Like Twitter memes and tropes before it, "Like Uber but for" is the price of entry into some of Twitter's myriad clubs. It's a signifier that you're in on the inside of a cultural joke; a knowing wink about Uber's ubiquity as well as the thirsty pitching culture of the entrepreneur/tech class, and way to seem funny without really being funny.
And it's everywhere on Twitter.
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