Ok, now imagine you see this shiny little gem in your feed. BAM!

Catspotting is basically...... Dogspotting but with cats. Makes sense, right? You're with me?

But what is Dogspotting, you ask? Fair enough!

Dogspotting is an ingeniuous game played over a Facebook group with over 30,000 members. It was started partially as a joke by a small group of friends from the Something Awful messageboards. But in the last year or so, it blew up big time (BuzzFeed News previously covered Dogspotting here).

The idea of Dogspotting is that you see a dog out on the street, take a photo of it, post it to the group, and get awarded "points" by your fellow users based on a variety of qualities of the photo — the difficulty of the "spot," the size and character of the dog, multi-spots, and, well, more.

Dogspotting had a bunch of strict rules about the points system. The most important rule that kept being violated was that you're not allowed to post your own dog or a friend's dog (no "own dogs" and no "known dogs"). There were more intricate rules such as if the dog spots you back, it takes all of your points, and a rule that smaller dogs got fewer points. Dogs in "shameful attire" like a tutu or hat would get negative points. When it was a small group of friends who all understood there was a bit of irony to the group, everything went smoothly. But as the group grew, many new users became frustrated that their photos of cute dogs were being awarded negative points. The comments turned into a war zone between the old guard and the newbies.

Catspotting had its roots in this fractious community. Founder Ruby Black decided that cats were just as cool as dogs, and deserved their own game. She started Catspotting on Facebook about 8 months ago. Afterwards, she was banned from Dogspotting—she believes because of creating a rival petspotting group).

So far, the group has more than 10,000 members, and Ruby is learning the harsh reality of running a game focused on posting photos of cats seen in the wild. "I'm mostly happy with how its going but it can be a serious nightmare dealing with some of the members," Ruby told BuzzFeed News in a Facebook message. "10k people is a lot and we only have like 5 admins and you'd be surprised how rude and entitled people can be."

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