As long as you’re in New York, that is. A look at the newly unveiled Place Tips.
If you live in New York City and open Facebook today while you're out and about, you might see something new. The social network is rolling out a product today that pushes content to its users based on their location.
The feature, called Place Tips, works simply enough. Facebook checks where you are when you access the app and pushes content to the top of your News Feed based on your location. So, if you're at the Strand Book Store, you'll be able to see posts by all of your friends who tagged themselves there, see photos of people you know there, and get pushed directly to the store's Facebook Page. Who knows, this post from BuzzFeed might show up in the mix too.
It means that Facebook is going to get better at giving you content that has real-world context, similar in intent to its push to be the dominant social media forum for the Super Bowl this weekend.
It also means that Facebook is going to be getting much, much better at knowing where you are, where you've been, and, likely, even where you're going. That may freak some people out, so its starting small and trying to manage expectations.
Rather than a big global roll out, Place Tips is currently only available in New York. It's being developed there in part because of the challenge it represents. Debuting and developing a location-based service in such a dense city is no easy task — there's little to no margin of error for businesses in Manhattan, and no one wants to be told how good the restaurant next door is once they've been seated.
To hone in on your location, Facebook is going to use a mix of cellular networks, GPS, Wi-Fi, and Bluetooth beacons, which have a smaller range, that it will be distributing to businesses for the distinct purpose of identifying when someone is there.
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