Why we swipe the way we swipe.
Jenny Chang / BuzzFeed
Suppose you're a straight woman thumbing through Tinder while waiting for the train, avoiding your homework, or bored at work. A picture of a deeply bronzed man pops up in your stream. How do you swipe? More interestingly, if someone asked you to explain why, how would you answer?
Say that it's this guy:
Thinkstock / BuzzFeed
His location is exotic. He's doing something that requires a wetsuit. Chances are, he needed a good amount of money to do what he's doing in the place he's doing it. But the dark tan, large tattoo, long hair, and name like "Kip" indicate a lifestyle that is probably not that of an investment banker. You can't really see his face, but surprisingly that doesn't really matter because the overwhelming reason that hundreds of men and women who swiped "no" in a full-fledged Tinder simulation I unleashed on the internet had nothing to do with attractiveness. Instead, it had everything to do with the type of person Kip seemed to be:
"He probably calls himself a 'humanist' instead of a feminist and tries to impress people with how much he 'made friends with the natives' when he travels. Barf." —straight/white
"I love the tattoo, but he seems too skeezy in a way I can't put my finger on. Scuba is pretentious? Longer greasy hair?" —bi/Hapa/Japanese
"close call, but i hate his sunglasses and also i am imputing all sorts of things about him. like he probably says namaste to the barista at the coffee shop and has a profile picture of him with a bunch of african children" —bi/white
"Lol he's too old and it looks like the sea is his mistress already I can't compete with that." —straight/white
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