The search giant comes out in favor of net neutrality for the first time since 2010.
For the first time since 2010, Google came out staunchly for a free and open internet in a message that encouraged people to "take action" on Wednesday.
Google has remained conspicuously silent on the issue since a court ruling earlier this year, while other tech companies like Netflix have opted to lobby publicly in and out of Washington. The company last took a strong stance on net neutrality in a blog post Eric Schmidt wrote in 2010. Despite the company's reluctance to explicitly state its stance independently since then, the company wrote that its "values remain the same." From the statement:
It's a level playing field, where new entrants and established players can reach users on an equal footing. If Internet access providers can block some services and cut special deals that prioritize some companies' content over others, that would threaten the innovation that makes the Internet awesome.
The timing is no coincidence, as the FCC comments period slowly comes to a close, the company is seemingly attempting to reiterate its stance on the matter.
However, as BuzzFeed News reported earlier this year, Google — at the time one of the biggest allies — worried Net Neutrality advocates with its silence after the federal court ruling in January that eliminated the requirement that broadband providers treat all internet traffic equally.
But in today's message, Google explicitly states that companies should not have the option of buying into faster lanes of broadband service:
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