There’s something weirdly novel, even soothing about winding through an internet workday in 2015 to a communal soundtrack.
Apple
Yesterday, a chunk of the planet — or at least a statistically significant hunk of insufferable, iPhone-toting early adopters in 100 countries — spent hour upon hour listening to the same thing: Apple's newly launched brand-new, global, WORLDWIDE. ALWAYS ON. Beats 1 streaming radio station. It was a massive shared experience, implemented on a global scale. It felt a little bit like watching the moon landing (every generation gets the moon landing it deserves). Or at least a small-market Super Bowl.
Although we were separated by some 3,000 miles, my co-workers and I were all tuned in to the Beats 1 station. Within minutes, about seven of us were listening to Eminem's 2000 hit "The Real Slim Shady" and ganging up on a younger co-worker for not knowing who human '90s time capsule Tom Green was. We were listening to live radio on the 'net and having fun. It was weird. And we were hardly alone.
In fact, we were the opposite of alone.
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