Eliminating destination bias was initially an unintended byproduct of the ride-sharing apps — now it’s quickly being marketed as a feature.
A yellow cab driving through Times Square, New York City.
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Last Tuesday afternoon, Genie Lauren, a 29-year-old African American New York native, and activist, sporting a business casual outfit, attempted to hail a cab heading downtown from Midtown East. "Two cabs drove right past me," Lauren said. "One guy looked like he saw me and looked like he was going to come to me and drove away."
Frustrated and in a hurry, Lauren told BuzzFeed News that although she's a rare and reluctant Uber customer ("I try not to use [it] all the time because I know about the whole Uber labor issue"), she opened her Uber app and requested a ride. Shortly after, Lauren tweeted about the experience:
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