With Apple, Google, and Amazon all doubling down on streaming boxes, this is the device Roku will release to stay in the game.
Roku
Roku on Tuesday unveiled its fourth generation streaming set-top box — the company's first device capable of playing ultra high-resolution 4K video.
The new streaming TV device, the Roku 4, is thinner in form factor than its predecessors and, under the hood, features a modest update to the Roku streaming devices that came before it. The player includes a new optical output for surround sound audio, an updated operating system, support for 4K video, and 802.11ac Wi-Fi, a speedier wireless networking standard.
The player also comes with an updated remote that will play a sound to help you locate it when it's gone missing.
The new Roku player will stream 4K video from Netflix, YouTube, Amazon, and others.
Roku
While the Roku 4 showcases the company's best hardware yet, it by no means outshines the fierce competition. That, according to Roku, is the point — while other streaming boxes debuting this fall look to find a new edge, Roku is focusing on one thing and one thing only: streaming video to your TV.
Roku finds itself in an increasingly crowded market with Apple, Google, and Amazon all releasing similar video streaming devices. The glut of products has already led to some controversy, as Amazon announced last week that it will no longer sell the Apple TV or Google Chromecast. Roku devices, however, will still be available from Amazon.
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